Open in app

Sign In

Write

Sign In

Doug Klein
Doug Klein

153 Followers

Home

About

Jun 16, 2022

Do You Know Your Brand Personality?

How to see your brand the way your audiences see you, in order to make your branding and marketing better. — We all know that we connect better with another person than a nameless, faceless business. So one of the exercises I have always done when helping our clients put a face to their brand is to have them articulate how a stranger would describe “meeting” their brand at a cocktail…

3 min read

Do You Know Your Brand Personality?
Do You Know Your Brand Personality?

3 min read


Aug 25, 2021

Planting a Star Garden in Paso Robles

My first long-term job out of college was at Walt Disney Imagineering. It was a place unlike any other I had known before or have worked at since. Every meeting was full of “creative tension,” where the designer of some fabulous experience would get excited and wave his hands a…

Life Lessons

8 min read

Planting a Star Garden in Paso Robles
Planting a Star Garden in Paso Robles
Life Lessons

8 min read


Published in

BOOM Session

·Nov 5, 2020

B2B Growth Hack #1: 5/50 Research

This hack has helped me grow revenue by as much as 300%. One of the biggest mistakes I see businesses of all sizes make is not understanding their product-market fit. The old way of discovering this was to hire some “expert” to create a SWOT analysis. If you’ve ever used…

Business Strategy

3 min read

B2B Growth Hack #1: 5/50 Research
B2B Growth Hack #1: 5/50 Research
Business Strategy

3 min read


Oct 27, 2020

Lessons I Learned as a Walt Disney Imagineer

Finding Hidden Mickeys in Business and Life — As a child, I liked Disney just fine. I wasn’t a superfan, though. I didn’t collect Disney stuff. And after I went to a Disney park for the first time I didn’t torture my parents to take me back. …

Innovation

6 min read

Lessons I Learned as a Walt Disney Imagineer
Lessons I Learned as a Walt Disney Imagineer
Innovation

6 min read


Published in

BOOM Session

·Sep 23, 2020

Could the Death of a Gamer Save the World?

I should be embarrassed that I watch other people play video games every night before going to sleep. But I’m not. …

Gamer

7 min read

Could the Death of a Gamer Save the World?
Could the Death of a Gamer Save the World?
Gamer

7 min read


Published in

Matchfire

·Jan 28, 2020

Creating a Brand Movement

Three Keys to “Going Viral” for Any Business — “We need you to make this campaign go viral.” Long pause. Nervous looks. “Uh, sure, we can do that.” If you’re an agency or run marketing, you’ve probably sat through this meeting. You may have even been the one to accept the challenge. I admit I have. In all likelihood…

Branding

6 min read

Creating a Brand Movement
Creating a Brand Movement
Branding

6 min read


Oct 8, 2019

The Marketing Matrix: Who Loves You?

Part Two: Creating Digital Experiences People Care About — Part One of this series introduced The Marketing Matrix, a tool to help you create digital experiences that engage today’s audiences. In Part Two we start helping you work with the matrix by identifying who loves you — in other words, who your most valuable audiences are. …

Marketing

8 min read

The Marketing Matrix: Who Loves You?
The Marketing Matrix: Who Loves You?
Marketing

8 min read


Published in

Matchfire

·Sep 11, 2019

The Marketing Matrix: Red Pill or Blue Pill?

Part One: Creating Digital Experiences People Care About — To China, With Love Since this is the first in a series of articles that introduces the concept of The Marketing Matrix, let me set this up for you. A few years ago a Chinese businessman reached out to me on his trip through the U.S. He was looking for ways to market his…

Marketing

7 min read

The Marketing Matrix: Red Pill or Blue Pill?
The Marketing Matrix: Red Pill or Blue Pill?
Marketing

7 min read


Published in

Ulzi

·Feb 7, 2019

Social Safety: Being Responsible in Connected Communities

New Threats Need You as Part of the Solution — What a real community is today has been usurped by the internet. “Online” communities have created a reason to disengage from the real world. Behind the safety of our keyboards, we vicariously experience the joy, pain and opinions of others. We participate (or not) as good neighbors (or not) without…

Community

6 min read

Social Safety: Being Responsible in Connected Communities
Social Safety: Being Responsible in Connected Communities
Community

6 min read


May 25, 2018

Preparing for the End of the Web

A Prophecy for Marketing Executives. — I originally wrote this article in 2009. Nearly 10 years later it proves to be prophetic, and the concepts I discussed back then even more relevant today. 6:00am: I wake up. The alarm clock application in the LCD TV by my bed chirps out my morning playlist. …

10 min read

Preparing for the End of the Web
Preparing for the End of the Web

10 min read

Doug Klein

Doug Klein

153 Followers

Marketing consultant. Startup mentor. Former Walt Disney Imagineer. Founder | Editor at https://www.BOOMSession.com @InKleinD

Following
  • Heidi Anspaugh

    Heidi Anspaugh

  • Robert Michael Murray

    Robert Michael Murray

  • Douglas Rushkoff

    Douglas Rushkoff

  • Mary Baker

    Mary Baker

  • Alan Iftiniuk

    Alan Iftiniuk

See all (135)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech

Teams